The Strategy Pyramid: Why 90% of Strategies Fail in Execution

The picture in words

From the top: mission, values and vision; strategic intent, drivers and enablers; targets and initiatives, performance indicators and a strategy map. A Henry Mintzberg quotation says planning begins with strategy.

90% of the companies fail to execute their strategy:

Want to know how the remaining 10% manage to do it?

I want to introduce an extremely useful concept:

The Strategy Pyramid.

This is the concept shared by Wendy McGuiness (2011).

It summarizes the 9 key pillars of successful strategy and its execution, divided into 3 main categories: purpose, strategy and execution.

• A) Purpose:

1. Mission:

Defines the fundamental purpose or reason for the existence of the corporation, answering questions like "Why do we exist?" and "What is our core reason for being in business?"

2. Values:

Sets out the guiding principles and beliefs that shape the corporate culture and decision-making processes, reflecting the organization's ethical standards and desired behaviors.

3. Vision:

Paints a clear picture of the desired future state of the company, providing direction and inspiration by answering the question "Where do we want to be in the future?"

• B) Strategy:

4. Strategic Intent:

Outlines the overarching goals and …

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Source: Igor Buinevici on LinkedIn.