The Prophetic Economic Model · 5 of 5

Part Four — Profit, Brand and Value

The commercial engine: maximising profit, building a robust brand and creating value — and why the ethical road achieves more of all three

34 min read Lessons 71–95

About this fourth part

Somewhere around the seventieth lesson of this series, an honest reader will raise an honest objection.

All of this is beautiful, he will say. Truthfulness, amanah, disclosure, justice. But business is not a madrasa. Business is about making money, creating value, building a brand. Where, in all this morality, is the engine?

This fourth part exists to answer him — and to answer him on his own terms.